Aug 19, 20267 min read
What to do in the 48 hours after a lead downloads your PDF
A playbook for the stretch your funnel ignores: the two days between the form fill and the reading, where intent peaks and follow-up goes dark.
Blog
Notes on turning downloads into pipeline
Lead magnets, qualification, and demand gen — from the founder building magnetchat.
Aug 20, 20266 min read
We analyzed 1,176 LinkedIn white paper ads. Here are 5 takeaways.
The copy patterns from every white paper ad running on LinkedIn right now: 1,176 ads, 249 companies, 383 unique headlines, and the five fixes that follow from them.
Read post
Aug 18, 20267 min read
How to share a PDF as a link (5 ways, ranked)
Five ways to turn a PDF into a shareable link, from Google Drive to a link that captures leads, answers their questions, and tells you who actually read it.