Blog

Notes on turning downloads into pipeline

Lead magnets, qualification, and demand gen — from the team building magnetchat.

Jul 15, 20262 min read

MQL vs SQL: What actually counts as a qualified lead?

The MQL-to-SQL handoff is where most pipeline dies. Here's what each stage really means, why ~87% of MQLs never become SQLs, and how to close the gap.

Read post